You can read our original 2015 Talking Jesus booklet online here, but it is not currently available to download.
The research was carried out by Barna Group and ComRes. Barna Group is a visionary research and resource company located in Ventura, California. Started in 1984, the firm is widely considered to be a leading research organisation focused on the intersection of faith and culture. ComRes is a market research consultancy operating in the United Kingdom and internationally. Established in 2003 as Communicate Research Ltd. ComRes was founded to bridge the gap between communications strategy and traditional market research.
The researchers designed an online survey to administer among a carefully screened sample of 2,545 English adults aged 18 and older who are nationally representative by age, gender, region and socioeconomic grade. The sample error on this survey is plus or minus 1.9% points at the 95% confidence level. Additional data was collected through an online survey among an oversample of 1,592 English practising Christians. The sample error on the oversample data is plus or minus 2.5% points at the 95% confidence level.
It’s important to note that the definition of ‘practising Christian’ used in the 2015 Talking Jesus publications referred to those in England who pray and read the Bible at least monthly, and attend a church service at least monthly. This definition has changed for the 2017 Talking Jesus publications, which use a tighter definition of ‘practising Christian’ – referring to those in England who report praying and reading the Bible at least weekly, and attending a church service at least monthly.
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